The new standard for intelligent risk management: Introducing Insurwave’s new brand
Subscribe to our Blog
Summary
- For a long time, insurance buyers have been underserved by the insurance industry. We’re here to change this. We've built a revolutionary platform to satisfy asset holders' needs: real-time, intelligent, automated, risk transfer and data management.
- When asked about the motivation behind the new brand, David Power, Chief Executive Officer at Insurwave explained that “Over the last 3 years the company has matured, and we have outgrown our early identity and brand. We now have a bolder statement to make and our brand had to fit that statement.”
- As with anything worth doing, our brand relaunch was not without its challenges. And ironically for us, one such challenge was how and what to simplify and what the Insurwave brand stands for.
- Insurwave has always been about providing a technology edge. Our mission is to be expansive and provide a tech-enabled future for specialty insurance. This is a bold mission, but one we believe in.
Last month, we launched our new look to the world, introducing a colourful new way to interact with our brand and platform. This rebrand is more than just a makeover, it’s the embodiment of our vision to transform the specialty insurance market through technology. "Insurwave, was always supposed to be about the future; about the next wave for insurance,” explained Nikki Sue Low Chee, Chief Marketing Officer at Insurwave.
We wanted a brand that better embodies what Insurwave stands for and position our company to grow. One which illustrates a modernisation and simplification of an unnecessarily complex industry. A brand which would marry our forward-thinking, technology expertise with our deep-rooted industry expertise.
Brand new website, same award-winning solution
For a long time, insurance buyers have been underserved by the insurance industry. We’re here to change this. We've built a revolutionary platform to satisfy asset holders' needs: real-time, intelligent, automated, risk transfer and data management.
In the era of artificial intelligence and boosted productivity, people selling risk and buying insurance rely on spreadsheets, physical stamps and, in some cases, even fax (it’s true) to make sure their assets have the right coverage and are always up to date.
It goes without saying that the insurance industry needs an overhaul. And that’s what we are doing: connecting insurance buyers, brokers and insurers on one powerful platform. Insurwave offers an integrated insurance management experience, from collecting and consolidating risk data to its distribution to all parties involved, keeping everyone in the insurance value chain connected and up-to-date.
In one place, companies buying and selling insurance can harness insightful data, view business exposure changes in real-time and automate time-consuming tasks to focus on what they do best.
What’s the story of the new brand?
When asked about the motivation behind the new brand, David Power, Chief Executive Officer at Insurwave explained that “Over the last 3 years the company has matured, and we have outgrown our early identity and brand. We now have a bolder statement to make and our brand had to fit that statement.”
In addition to communicating our purpose in a clear, eye-catching way, we want the relaunch to raise the profile and the volume around the scope and power of our platform. Expansion is the name of the game, and this relaunch helps enhance the differentiated product we bring to our clients.
As a company of innovators sporting a new solution, Nikki felt the brand relaunch should reflect Insurwave’s status as a differentiator first and foremost. “While the core messaging hasn’t changed, the way we say it and communicate those messages has. As Insurwave is meant to embody simplification, the messaging has been simplified for clarity,” she continued.
Challenges
As with anything worth doing, our brand relaunch was not without its challenges. And ironically for us, one such challenge was how and what to simplify and what the Insurwave brand stands for.
“When you’re a start-up, it’s easy to want to do everything and serve everyone. To be a jack of all trades, master of none, but we overcame this challenge by following a design process,” Nikki said.
Using design and research methodologies and prioritising a thorough process, allowed us to truly understand our target audience and their needs. It helped us identify the key pain points – and with that, we refined our messaging to better resonate with our audience's needs and goals.
Another challenge we faced was ensuring that our new brand accurately represented our vision and values. We wanted to convey our commitment to technological innovation and industry expertise while maintaining a modern and approachable look and feel. Through collaboration and iteration, we were able to strike the right balance and create a brand that aligns with our core principles.
For Insurwave, this meant going back to the core of why the company started and how that vision needed to be updated and reinforced to ensure that it would endure and be long-lasting.
What next?
The brand relaunch marks the next phase in Insurwave’s mission to connect insurance buyers, brokers and insurers on one powerful platform and transform the insurance industry through technology. “The brand aligns very tightly with our strategic vision and purpose”, explains David.
“We have always been about providing a technology edge. Our mission is to be expansive and provide a tech-enabled future for specialty insurance. This is a bold mission, but one we believe in,” he concluded.
To keep up-to-date on all things Insurwave, sign up to our newsletter below to make sure you never miss our latest thought leadership.